The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
For the last year, Kevin Williams of Brush Hero has been dealing with the nightmarish implications of having his product ripped off. Not only have the knockoffs cost him more than half a million dollars in lost sales and out-of-pocket fees, but the whole ordeal has also halted his company’s growth as they try to fight back. In this episode, Kevin gives us a candid look at what happened, what he’s doing to fight for his company, and what business owners should be doing to protect themselves from counterfeiters.
You’ll learn:
- The financial and non-financial issues Kevin’s company has been dealing with as a result of people ripping off their product
- Their most effective tool for fighting back
- How they handled customer complaints about knockoff products
- Kevin’s advice for protecting intellectual property
(With your host Andrew Youderian of eCommerceFuel.com and Kevin Williams of BrushHero.com)
What Was Mentioned
- Andrew Youderian: Blog | Twitter | Facebook | LinkedIn
- Kevin Williams: Website | LinkedIn
- “What To Do When the Chinese Cometh: DMCA Whack-a-mole”
- “Small Businesses Say Amazon Has a Huge Counterfeiting Problem. This ‘Shark Tank’ Company Is Fighting Back” by Jeff Bercovici
- Alibaba
- Shopify
- eBay
- eBay’s Verified Rights Owner Program
- Amazon Brand Registry 2.0
- www.STOPfakes.gov
- Pointer Brand Protection
- Klaviyo
- Liquid Web
- eCommerceFuel Job Boards
- eCommerceFuel Forum
Flickr: Marina Noordegraaf
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
